Selasa, 29 Januari 2008


I. Executive Summary


  1. 􀂆Its capture the essence of business plan

  2. 􀂆Show and sell our business distinctive competence

  3. 􀂆Clear and exciting enough

  4. 􀂆Should stand alone and should not refer to other parts of our plan.

  5. 􀂄So, avoid use phrase such as: “in this plan we will show that"or "our marketing strategy is described in the plan"

  6. 􀂆Cover all of the main element of business plan: company, product, management, marketing and sales, development, operations, and finance



II. Company overview


  1. 􀂆Introduction: name, location and form of business

  2. 􀂆Vision and mission statement

  3. 􀂆History and current status

  4. 􀂆Market and product:

  5. 􀂄Needs and wants which will be addressed

  6. 􀂄Our target customer/market

  7. 􀂄What product or service

  8. 􀂄Boundaries of our business

  9. 􀂆Company objective(s), where we want to go, exit strategy



III. Product and Service description


  1. 􀂆Product description:

  2. 􀂄what product/service,

  3. 􀂄product category,

  4. 􀂄product uniqueness,

  5. 􀂄who and why will purchase it,

  6. 􀂄price and pricing strategy

  7. 􀂆Market comparison:

  8. 􀂄competitors and their products,

  9. 􀂄why/how our product will be superior to the competitor’s.

  10. 􀂆Proprietary rights: patents, copyrights, trade secrets

  11. 􀂆Stage of development: PLC, and what obstacles



IV. Industry and market analysis (a)


  1. 􀂆Industry analysis:

  2. 􀂄Industry definition/classification

  3. 􀂄Industry segmentation

  4. 􀂄Current trend and development

  5. 􀂄Key players

  6. 􀂄Problems experienced

  7. 􀂄Environment and its impacts

  8. 􀂄Growth forecast


  1. 􀂆Market analysis:

  2. 􀂄Market definition

  3. 􀂄Size and growth rate

  4. 􀂄Segmentation

  5. 􀂄Key players

  6. 􀂄Trends and development




  1. 􀂆Customer analysis:

  2. 􀂄Who are our customer?

  3. 􀂄Base for segmentation

  4. 􀂄Motives of buying decision

  5. 􀂄Customer dissatisfaction with existing products



  1. 􀂆Competitor analysis:

  2. 􀂄Who are our potential customers?

  3. 􀂄Direct competitors and indirect competitors

  4. 􀂄Competitors characteristic and their product:

  5. 􀂄Size,

  6. 􀂄Location,

  7. 􀂄Target market

  8. 􀂄Price

  9. 􀂄Quality,

  10. 􀂄Features

  11. 􀂄Distribution

  12. 􀂄Customer problem and concern regarding competitor’s product




V. Marketing Strategy (a)


  1. 􀂆Target market strategy:

  2. 􀂄Targeted segment

  3. 􀂄Customer characteristics from target segment

  4. 􀂄Market size and growth

  5. 􀂄Customer category: end-user, distributor, retailer

  6. 􀂄Needs/problem that will be fulfill/solve

  7. 􀂄Evidence of customers wants

  8. 􀂄Product positioning



  1. 􀂆Product strategy:

  2. 􀂄Product specification

  3. 􀂄Product differentiation

  4. 􀂄Strengths and weaknesses compare to competitor’s product

  5. 􀂄Competitor response (how quickly and how effectively)



  1. 􀂆Pricing strategy:

  2. 􀂄What is our pricing strategy? Why?

  3. 􀂄Pricing strategy comparing with competitors

  4. 􀂄Evidence that customers accept our price



  1. 􀂆Distribution strategy:

  2. 􀂄Methods of distribution

  3. 􀂄Distribution channel used

  4. 􀂄How to gain an access to that channel?



  1. 􀂆Communication strategy:

  2. 􀂄Communication methods:

  3. 􀂆Advertising

  4. 􀂆Publicity

  5. 􀂆Public relation

  6. 􀂆Direct mail

  7. 􀂆Word of mouth

  8. 􀂆Printed materials, etc

  9. 􀂄Strategy effectiveness on reaching the target



  1. 􀂆Sales strategy:

  2. 􀂄Intermediary

  3. 􀂄Own outlet

  4. 􀂄Personal selling

  5. 􀂄Internet

  6. 􀂄etc


  1. 􀂆Sales forecast



VI. Operation strategy


  1. 􀂆Operation strategy:

  2. 􀂄Value added creation

  3. 􀂄Cost, quality, timeliness, flexibility

  4. 􀂆Scope of operation:

  5. 􀂄Make vs. buy

  6. 􀂄Relationship with vendor, suppliers, and partners

  7. 􀂄HR required



VII. Development strategy


  1. 􀂆Development strategy:

  2. 􀂄Product and process development

  3. 􀂄Synergy

  4. 􀂆Development timeline

  5. 􀂆Development expenses



VIII. Management


  1. 􀂆Company organization:

  2. 􀂄Organization structure

  3. 􀂄Ownership structure

  4. 􀂄Board of Director and their roles

  5. 􀂆Management team

  6. 􀂄The key managers:

  7. 􀂆Duties & responsibility,

  8. 􀂆Unique skills,

  9. 􀂆Compensation



IX. Financial strategy


  1. 􀂆Financial assumption

  2. 􀂆Financial forecast (represent scenario):

  3. 􀂄Cash flow,

  4. 􀂄Income statements,

  5. 􀂄Balance sheets

  6. 􀂆Capital requirements:

  7. 􀂄Amount,

  8. 􀂄Timetable for new capital infusion



X. Offering (Funding Request)


  1. 􀂆Investment requirements:

  2. 􀂄Cash flow analysis,

  3. 􀂄Investment that need to be financed,

  4. 􀂄Timing

  5. 􀂆Valuation of business:

  6. 􀂄Business value,

  7. 􀂄Method of business valuation



  1. 􀂆Offer

  2. 􀂄Offering structure

  3. 􀂄Amount of fund required

  4. 􀂄Reward/return offered

  5. 􀂄Collateral

  6. 􀂄Investor’s exit strategy

  7. 􀂄Investor’s ROI



XI. Risk Management


  1. 􀂆Identify major risk

  2. 􀂄Strategic risk

  3. 􀂄Marketing risk

  4. 􀂄Operational risk

  5. 􀂄Financial risk

  6. 􀂄Others

  7. 􀂆Risk mitigation



XII. Appandices


  1. 􀂄Attach all related documents which support the body of business plan document

  2. 􀂄Financial forecast

  3. 􀂄Marketing studies

  4. 􀂄Letter of interest from potential customers



Tidak ada komentar:

Poskan Komentar

Download BUKU Sistem Negara Khilafah Dalam Syariah Islam

LANGGANAN ARTIKEL-ARTIKEL BARU BLOG INI → ALAMAT EMAIL:

segera klik link aktivasi di email yang dikirimkan ke anda