Unduh BUKU Dakwah Rasul SAW Metode Supremasi Ideologi Islam
Jumat, 06 Juni 2008
Pesan Bisnis persuasif
2. Menentukan Tujuan Primer dan Sekunder
1. Menganalisa Penerima Pesan
1. Memilih Tipe Pesan
3. Membuat Outline Isi Pesan
4. Membuat Draft Pesan
5. Mengedit dan Merevisi Pesan
6. Proofread Pesan
Menentukan Level Kosakata
Being Ethical
PRINSIP-PRINSIP ETIKA
1. The Golden Rule
4. The Four-Way Test
Persuasive Messages
A persuasive message is (1) a request for action
Receiver will have to be convinced that it is in their
Examples: request, recommendation, special
Use the Indirect Plan for Persuasive Messages
The indirect plan assists in convincing a receiver to
The indirect plan conditions a receiver to accept
The you-viewpoint should be used.
Purpose of a persuasive message:
Purposes of a persuasive message are (1) to have
How to Use the Indirect Plan
Implementing the Indirect Plan
Persuasive Requests
Recommendations
A recommendation is a message that attempts to
Recommendations should use indirect plan.
Examples of recommendations:
• Recommendation to advise the firm to replace obsolete equipment
• Recommendation to change company policy
Special Claims
Special or nonroutine claims are those in which
Claim
• Simple or routine à direct approach
• Special or nonroutine à indirect approach
Sales Messages
Sales messages come in many different form:
Before you compose a sales message, know the
Collection Messages
Collection messages are designed to collect
Collection messages are written in three stages:
• Reminder stage
• Appeal stage
• Warning stage
Each stage is progressively more persuasive.
The reminder stage is for customers who forgot to pay.
The appeal stage must effectively persuade the receiver.
It is written in a positive, courteous one.
The warning stage is the last opportunity for a customer to
Collection Messages
• Reminder stage à direct approach
• Appeal stage à indirect approach
• Warning stage à direct approach
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